Free Review of Your Business

Independently Owned & Operated
James Joseph Enterprises LLC
PO Box 243
Mason, OH 45040

Congratulations, you have taken the first step to increased business success!

By analyzing and comparing your current business against the reasons for business success and business failure, you will gain key insights necessary to
improve your sales and profitability.

You've heard it said that, "What you don't know can't hurt you." Well, in business, the opposite is true: "What you don't know can cause you to fail."

To get the most out of this analysis, follow these steps:

1. Read each reason for business success or failure and give yourself a grade of 1-10 (1 being worst and 10 being best) in each area.
2. Identify your strongest and weakest areas: You should be above "7" on the reasons for business success in each question.
3. Total up your grades for all ten questions and compare your overall score to summary chart at the end.
4. Make a commitment to take at least ONE action immediately as a result of your findings.
5. If this exercise is helpful to you, click "Submit" at the end for a confidential reply and review by our certified FocalPoint coach, Tom Breitenbach.

Your Name:

Title:

Company Name:

Email:

Phone:

1. Positioning: Your product or service is well suited to the needs of the current market. You are selling,
delivering and getting paid for your product or service. You are earning a comfortable profit on sales. Your
customers are happy.

Grade:

2. Business Planning: You developed a complete business plan before commencing operations. You have
analyzed your business and your market and have a complete plan for sales, marketing, and business
operations. You have planned out every detail of your business and your work your plan every day.

Grade:

3. Marketing: You have done a complete market analysis of your product and its most attractive features. You
have determined your competitive advantage in your market and are prepared to exploit it. You have a complete
advertising, marketing and promotion plan for your product/service. You have a complete sales methodology
and process to achieve sales targets you have set.

Grade:

4. Financial Control: You have created a system for bookkeeping, accounting and complete financial control.
You have a budget for each business activity. You continually measure your results against your projections. You
move quickly whenever there is a variance from your projections.

Grade:

5. Key People: There is a high degree of competence, capability and integrity on the part of the key people. You
have clear job and responsibility descriptions for each function. You have carefully selected and placed
competent people in each important job. There is no one in your business who you would not hire back again
today if you had it to do over.

Grade:

6. Organizational Skills: You are well organized, manage your time well, and have measures of performance
for each key job. You always work on your most important tasks. Everyone knows exactly what results are
expected of them and how they will be measured and rewarded. You regularly review key result areas and
standard of performance for each person, including yourself.

Grade:

7. GOALS and Desire: You are clear, determined and persistent in your desire to succeed and profit. You have
clear goals for yourself and your business in every area. You focus on solutions rather than problems. As far
as you are concerned, "Failure is not an option."

Grade:

8. Communications: You communicate clearly and effectively with all the key people in your business.
Everyone knows your business goals and how they fit into accomplishing them. You have regular
information-sharing meetings with your staff, there are no secrets. You keep your bankers and your partners
regularly informed about development in the business.

Grade:

9. Sales & Marketing: There is strong momentum in sales and a continual emphasis on profitable marketing.
You follow a written marketing plan that generates a steady stream of qualified leads. You have specific sales
targets that you are committed to hitting - daily, weekly, monthly. You have a successful sales process that turns
prospects into customers most of the time.

Grade:

10. Customer Focus: Everyone in your company thinks continually about acquiring, satisfying and keeping
customers. There is a continual focus on customer acquisition. The purpose of your business is to create and
keep customers, all profits come from that. Customer satisfaction is your measure of long term business
success. Your customers are so happy with you that they recommend you to their friends.

Grade:

Summary: You should have been able to give yourself a score of "7" or above in each area
above.

In addition, you should have an overall score of "70" or above to succeed at a high level in today's
competitive business environment.

How did you match up?

91 - 100 = Leading the Industry
81 - 90   = Excellent Business
71 - 80   = Above Average Business
61 - 70   = Average Business
Below 60 = Below Average Business

Additional Comments:

Business Skills Effectiveness Assessment